Bernays and his fellow contributors describe the science of manipulating of public opinion with Freud's concept of "unconscious desires," cynically appealing to emotion and deeply held ideals rather than convincing with facts. His insights now provide the basis of almost the entire modern media and advertising industry, and by extension, politics and business.
Trailblazing exposé explaining of the widespread use of "Motivational Research" to guide advertising by major corporate interests. MR has turned people into helpless, insatiable consumers. This book caused quite a stir when it first appeared but it failed to counter this trend.