Original publisher: London: Longmans, Green & Co.
Publication status: Out of print
Trailblazing exposé explaining of the widespread use of “Motivational Research” to guide advertising by major corporate interests. MR has turned people into helpless, insatiable consumers. This book caused quite a stir when it first appeared but it failed to counter this trend. Those interested in this topic should also read the books of Ralph Borsodi that are in this collection.
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