Instagram has become a massive medium of advertising today. Being the second most used social media app has its own advantages. Instagram today has over a billion users. This massive reach makes it a great medium for advertising. The revenue Instagram earns from advertising is very large.
Every likes and shares on Instagram increases the reach of any business or its products. Advertising agencies usually prefer to buy Instagram likes on their posts so that their products become popular. Popularity has many benefits, one of which is the advertising power it gets. Celebrities advertise on their account and earn a huge amount of money from that. Some sportspersons such as Cristiano Ronaldo and Virat Kohli earn in millions for each advertising post on Instagram from their accounts. This is mainly because users usually believe that advertisements on popular accounts are credible.
Many companies prefer advertising on Instagram because of its audience and its credibility. Advertising is a lot faster when done from popular accounts. Popular accounts have another advantage. They are followed by other popular accounts and when these popular accounts like their posts their popularity is increased even more.
These accounts also repost their posts making advertising wider and deeper.
The most important factor in Instagram marketing today is likes. The more the number of likes on a post the more it has been viewed. This is because the number of views on a post is always more than the number of likes on a post. To accelerate the process of gaining likes one may have to buy Instagram likes initially. They will come at a cost but then these initial likes will create initial viewers, which initiate the process of expanding a brand.
Likes also pave a way to an increase in followers. The more the number of likes people see on a post the more likely are they to follow the page. More followers on a page create awareness, which is important to every business. This initial boost in exposure accelerates the growth of a business. This entire process creates web traffic, which means that the account is active. Engagement of an account is crucial to keep the brand flowing. Constant liking of posts keeps the account engaged and increases its activity.
An important tool in marketing is credibility. It is very important for a customer to trust a product. This can usually be taken care of if advertising is done from a popular account or by someone who is liked by the public.
Instagram marketing is usually done by posting or by putting an Instagram story on an account. Whenever a post is reposted on a story that gathers the attention of those who missed the post. Instagram stories play a very crucial role in expanding the reach of any business. Instagram stories are more regularly viewed than posts.
Ever since the introduction of Instagram stories advertising has become much easier and convenient. Marketing on Instagram has increased since the introduction of Instagram stories.